Applaws

Premium English brand of natural pet food

Applaws launched in the UK in 2006 as a brand offering high-quality, 100% natural, and ethically sourced premium pet food. The brand is part of MPM Products (Making Pet Food Matters), a company founded in 2002 to produce high quality and natural pet food. MPM was started by Roger Wood, Roger Coleman and Jon Kinsey, who were dissatisfied with the available dog food options.

Dolphin-friendly and sustainable sources

Applaws’ focus is on using high-quality, natural ingredients. The dry food is the world’s first grain-free food that consists of 80% animal protein. Applaws only uses the best cuts of meat or fish fillets in its cans, pots and bags and is committed to using only the highest quality ingredients and animal protein content. All fish in the recipes are dolphin-friendly and caught from sustainable sources, including Earth Island Institute-accredited tuna. Applaws offers both natural supplements and complete feeds that meet nutritional needs as defined by FEDIAF or AAFCO. The company ensures that the protein comes from high-quality sources as it is an essential nutrient for building body tissue and preventing disease.

Applaws’ commitment to creating an inclusive work environment

Applaws attaches great importance to naturalness and ethical standards. The company promises not to use cheap and unnecessary additives and strives for transparency in the ingredient list. It values a positive and inclusive working environment for its employees, offers fair wages, training opportunities and promotes work-life balance. Applaws also commits to animals and the planet by donating at least 200,000 meals annually to animal shelters worldwide and implementing sustainable practices in its supply chain, including switching to 100% recyclable packaging or those with recycled content. The company actively works on reducing its carbon footprint and preserving our planet for future generations.


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